Jobs to Be Done, Milkshakes, and Online Learning


Christensen advocates for the “Jobs to Be Done” Theory (or Jobs Theory for short). In this theory, customers are not buying specific products. They are hiring products to fulfill a specific job in their lives. As Christensen explains: – For more info follow the link http://ift.tt/2hUm549
Advertisements
Tagged , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: