Using Cohort Analysis for Conversion Optimization

With all the talk about A/B testing, it’s easy to forget there are other methods of measuring the effects of experimentations, such as cohort analysis. Cohort analysis sounds complicated, but it really isn’t. – For more info follow the link http://ift.tt/1REOmUO
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Pairing with Junior Developers

Thanks to all the coding bootcamps out there, many tech teams hired their first junior developers last year. Many more are now considering it, and debating how to go about it. – For more info follow the link http://ift.tt/1y5PBRZ
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17 Resources to Help You Learn and Master CRO

There are more than 1 billion websites live today, which means that if you want yours to stand out, you’ve got to invest time and energy into creating an experience that will draw in visitors and ultimately convert them into customers. – For more info follow the link http://ift.tt/1tX2dsW
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10 Trends for Startup Marketing in 2015

Marketing is evolving very quickly. Marketers need to evolve as well. Your competitors will and if you don’t, they’ll beat you. And you don’t want that. 2015 is going to see a lot of improvements in terms of Marketing. – For more info follow the link http://ift.tt/1wZ59f0
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7 Important A/B Testing Rules to Follow for Better Results

A/B testing is gaining in popularity and is something a lot of businesses are considering as a way to generate more revenue. The reason is simple. – For more info follow the link http://ift.tt/1wCcJFL
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A Working Definition of Product Design — Medium

For the past ~18 months, I’ve been working as a product designer. And I’ve spent that same 18 months trying to understand what that means. This an attempt to articulate, in the broadest sense, what it means to practice product design. – For more info follow the link http://ift.tt/1roCkiJ
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Customer churn can kill your startup

Startups are about growth, and of all the different possible metrics, startups often focus on user growth – if people aren’t using your new product or service in greater and greater numbers, it’s a good sign that you’re not on the right track. – For more info follow the link http://ift.tt/1xYYIp9
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Product Managers should help their teams build less

As a product manager you’re an asshole until proven otherwise. Every engineer I have spoken with has a horror story about a product manager. Product managers are often proponents of feature creep, and at the same time asking the team to move faster. – For more info follow the link http://ift.tt/1m7AKnV
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Transactional Email : A Comprehensive Guide to Great Email Marketing

When you send emails that people really care about, you create a perfect opportunity to turn their attention into action. Shipping confirmations, password-change confirmations and double opt-in emails are examples of what people expect in their inboxes. – For more info follow the link http://ift.tt/1qcPx1s
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8 ‘Aha moments’ you need to have before marketing your startup

It’s a famous saying that’s both misquoted and misguided. The “If you build it, they will come” mindset doesn’t hold true in a world where attention spans are decreasing, alternatives are increasing, and up to $582 is spent on advertising to each person, every year. – For more info follow the link http://ift.tt/1q4RmPf
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